BREATHIN'

BREATHIN’ means “breathing” — a reminder in the present tense. From TinShing STUDIO, the series brings CLASSIC into conversation with fruit, flowers and new flavour ideas.

 

A bird, a city, a recurring season.

The Black-faced Spoonbill is the series’ visual motif. In the brand story, its return to Hong Kong echoes the arrival of ume in season. The Cantonese wordplay between “black face” and “fatigue revealed” gives the label its local voice: a quiet reminder to notice the rhythm of everyday life.

 

Developed with Jade Lau

Bartender Jade Lau helped develop the BREATHIN’ range. Her approach to flavour pairing and cocktail craft shaped the character of each expression.